WinSMS Campaign Advisor
AI-powered SMS marketing advisor for South African businesses.
Plan campaigns, draft compliant copy, validate against WASPA + POPIA. Free for everyone. Better for WinSMS customers.
No credit card. Sign up with Google or email. 90 AI turns and 30 compliance checks every month, on the house.
Everything you need to plan an SMS campaign — except the sending.
Plan campaigns with AI
Talk through your goal, audience, and offer. Advisor asks the right questions, suggests campaign structures, and helps you pick the right approach for your industry — from promotional blasts to appointment reminders to win-back flows.
Draft compliant copy in seconds
Generate SMS variants that fit the segment math, include the right opt-out keywords, and match your brand voice. The message that lands on a phone is the one you meant to send.
Validate against WASPA + POPIA
Paste any message and get an instant compliance check. Specific WASPA Code of Conduct clause citations on every flag, plus POPIA checks for consent and opt-out language. Pass, warning, or fail — with concrete remediation guidance, not vague warnings.
Calculate exact credit costs
Know what a campaign will cost before you commit. Segment counting, multi-part messages, VAT-inclusive ZAR pricing — and your actual per-credit rate once you’ve linked your WinSMS account.
Sending marketing SMS in South Africa means following the rules. POPIA Section 69 requires consent before you message someone, and every send needs a free opt-out. The WASPA Code of Conduct adds its own standards. Because South Africa has no sender IDs, your brand name belongs in the message body — Advisor checks all of this for you. Try the free SMS compliance checker.
Want to know what a campaign will cost before you send? Count SMS parts, check GSM-7 deliverability, and price it in VAT-inclusive ZAR — no sign-up needed. Try the free SMS cost calculator.
Built for South African businesses that use SMS as a real channel.
Advisor is for SA businesses that want SMS to do real work — not waste credits on messages that get blocked, ignored, or flagged by regulators.
- SMBs without a marketing team — get expert-level campaign guidance without hiring one.
- WinSMS customers — link your account to unlock 500 AI turns and 200 compliance checks per month, plus your real per-credit pricing.
- Agencies and multi-branch operations — draft, validate, and price campaigns across clients or sites.
- First-time senders — learn the rules before your first message goes out.
How it works
Chat
Describe your goal, audience, and offer; Advisor plans the campaign.
Check
Paste any message for an instant WASPA + POPIA compliance check.
Cost
See exact segment counts and VAT-inclusive ZAR pricing before you send.
Advisor plans. WinSMS sends.
Advisor is a free planning and vetting tool. It doesn’t connect to phone networks and it doesn’t send messages. When you’re ready to send, your campaign goes through your WinSMS account — the same gateway thousands of South African businesses already use.
Already a WinSMS customer?
Verify your WinSMS account to unlock 500 AI turns and 200 compliance checks per month, plus your account’s real per-credit pricing in cost calculations.
Not a WinSMS customer yet?
Use Advisor free to plan and price your first campaign. When you’re ready to send, sign up at winsms.co.za.
Frequently asked questions
Is SMS marketing legal in South Africa?
Yes — with consent. POPIA requires opt-in consent (or a narrow existing-customer relationship) before you send marketing SMS, and every marketing message must identify the sender and offer a free way to opt out.
Do I need consent to send marketing SMS?
Yes. POPIA requires prior, specific, voluntary opt-in consent for direct marketing, with a limited existing-customer exception. Keep a record of how and when each recipient gave consent — you may have to prove it.
What must every marketing SMS include?
Your brand or business name in the message body (South Africa has no sender IDs, so identification goes in the copy), plus a clear, free opt-out instruction. A contact number or website address is also expected.
How do I handle opt-outs?
Include a free opt-out in every message — typically "reply STOP" — and honour it immediately. Both POPIA Section 69 and the WASPA Code of Conduct require a working opt-out facility.
How many characters is one SMS?
A single SMS is 160 characters using the standard GSM-7 set. Longer messages split into 153-character segments, and each segment is billed separately. Advisor's calculator shows the exact segment count and cost, and flags characters that won't send cleanly.
What's the difference between Advisor and WinSMS?
Advisor is a free tool to plan, draft, and compliance-check campaigns — it doesn't send. When you're ready to send, your campaign goes through your WinSMS account.